“The property dictionary from week two is still pinned above our Mixpanel project. I still wish the homework had a worked Amplitude file — we do not live in Mixpanel — but the checkout taxonomy audit paid for the fee.”
Studio · Kirktown · United Kingdom
The grain of product behaviour
Most product teams do not lack dashboards. They lack a shared grammar for what an event is allowed to mean. Resourcevectorbase teaches App Analytics as editorial work: naming, withholding, and reading cohorts until the numbers stop arguing with the product.
28product organisations taught
412event schemas read in studio
17completed studio terms
2019desk opened in Kirktown
Heard after the term
All voices●●●●●○
“Signal Architecture forced us to delete 40 events. Painful. Correct.”
“Helena’s module on identity stitching stopped our double-counted trials. Not glamorous. Immediate.”
Flagship programme
Signal Architecture
A six-week studio for people who own the event stream. We write a taxonomy you can defend in a board pack, then instrument a thin slice of a real app until the read-out matches the product conversation.
Informational fee: £2,140. Places are offered after a short written brief — this site does not take payment.
House method
Three disciplines we will not skip
Events as sentences
If you cannot say the event aloud without a footnote, it is not ready. We practise verb–object names, banned synonyms, and a written exception log.
Properties with a budget
Every extra property is a future join you will regret. App Analytics here means a rationed dictionary, not a warehouse of “just in case”.
Cohorts before charts
We open a retention ledger before we open a dashboard. Windows, entry events, and exclusion rules are argued in prose first.
From the journal
The full runWrite to the desk
If you already know which leak you want named, send a short brief. We reply within two working days. Fees and syllabi live on this site; enrolment is arranged by correspondence, not a cart.
Kirktown
53 Witney Way; Kirktown; AB42 3HY; United Kingdom
079 4105 5391