Naming events that survive a rebrand
Marketing will change the product’s public name. Your stream should not have to.
Read the letterJournal
Letters on behaviour
Occasional pieces from the Kirktown desk. They are arguments, not vendor tutorials. Dates are when the letter left the studio, not when a platform last changed a button.
Why DAU misleads subscription apps
Opening the app is not the same as remaining a customer. The slide rarely admits it.
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Cohort windows for UK fintech
Payday, Faster Payments, and bank holidays are not rounding errors. They are the window.
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The property dictatorship
A budget for fields is unfashionable. It is also the only way a dictionary stays a dictionary.
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Session replay is not analytics
A sampled video can answer a question. It cannot be the question.
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